![]() ![]() Developers and publishers sometimes increase regional prices to prevent abuse. This issue not only affects the game’s revenues but also hurts players who are really located in these countries.Regional pricing not only helps players across the globe, but also encourages many people to abuse the system by changing their region to buy games at lower prices.If it weren’t for regional prices, many players from certain regions wouldn’t be able to afford to buy games. This helps compare prices and costs more broadly, taking into account multiple economic factors.The company adjusts purchasing-power parity and consumer price indexes in different countries and regions.Valve notes that it makes price suggestions based on more than just foreign exchange rates: “Our process goes deeper into the nuts and bolts of what players pay for the goods and services in their lives.”.It is worth noting that if any regional currency is missing a price, the game won’t be available for purchase for players in this country.Devs are free to use these recommendations for all regions or set their own prices.When developers set USD prices for their games, Steam offers a set of recommendations in other currencies.Other regions saw significant increases as well. For example, updated recommended prices for $60 games in Turkey and Argentina are up over 450%. Update (October 25): Valve has revealed new recommended regional pricing for nearly all supported currencies. “But we hope the recommendations are a useful data point for developers who don’t have the time or interest to research pricing in each currency themselves.” “Many games choose to ignore our recommendations and determine their own pricing in each currency, and that’s just fine,” Valve’s post reads. However, the frequency of these pricing updates remains unclear. The company hopes to keep pace with economic changes over time. In a new update to its Steamworks documentation, Valve noted that it will refresh price suggestions “on a much more regular cadence.” It’s not a major change, but it does make the sale a lot more valuable for customers, and it allows us to build sale tools that highlight and recommend products all sale long, instead of just during front page features.What will change in Steam regional pricing recommendations? "We’ll still be highlighting top games on the front page for 24-48 hour spans, but those products will stay at their most competitive discount, before and after being featured. This year, to optimize the sale for customers and to allow us to feature and recommend your products in more ways to more customers, we’re asking for just one discount, to run the length of the sale," the message from Valve says. ![]() "In past sale events, we’ve asked for two discounts-a duration discount that runs for the length of the sale, and a feature discount that runs in the event that a game is featured on the front page. Both have been standard, and very popular, features of previous Steam sales, but Valve is apparently looking to change things up. Daily sales is a fairly self-evident concept, while flash sales are much shorter-duration deals that often offer seriously steep discounts-like when the blue light goes off at K-Mart and middle-aged shoppers start throwing elbows to save 80 percent on pillow shams. ![]()
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